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P.O.Box 215330 Dubai United Arab Emirates

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EMAAR

IK Consult was engaged to create internal and external alignment of resources and functions in the marketing department.

The assignment was divided into projects:

  • Analysis and recommendations for the way forward,  migration plan of action
  • Strategic workshops on how to achieve best practice.
  • Agency Search and Selection for:
    • Corporate international campaign
    • Corporate Identity for major projects
    • Advertising agencies for UAE, Saudi Arabia and Syria
    • Events management agency
  • Working closely with HR management, developing job descriptions in the marketing department and conducting screening interviews
  • Analyzing and creating a standardized remuneration scheme for agencies.
  • On-going consultancy on major business initiatives.
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