Marketing Consultancy
Powering the potential of marketing
IK Consult is a strategic marketing consultancy with international affiliations that improves marketing effectiveness from strategy to programmes to measurement. This means that you improve your ROI, control your marketing programmes and budgets effectively, and at the same time have senior management experience on tap whenever it is required.
We believe strongly that if companies are going to come close to optimizing their marketing effectiveness, then they need to address all the elements of marketing best practice. This starts from knowing what they want to achieve and ends with clear measures of performance. If companies improve their marketing ROI, then choices are created. They can:
- Increase marketing activity levels or
- Divert marketing expenditure to other areas, while at the same time maintaining the marketing programme.
