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Balancing act for Middle East media

\r\n such as digital and radio, and for premium content targeting Arabic and Asian audiences.Abdel Ghani Ali, the interest to viewers, there is still room for growth in certain ar ...


Middle East ad market regains its promise

The EMEA region is slowly clawing its way back from the brink of a deadly advertising slump to emerge as a hub for creativity, with pockets of rapid media growth UK medi ...


Consolidate this

  From VIDEO stores to cigarette peddlers and pizza companies, there are certain businesses that thrive in times of economic gloom. One man's misery i ...


Jeeran talkover under discussion



Pay to play? Are clients being serious?

 Something strange has been happening recently. Along the corridors and in the boardrooms where once a client simply invited advertising agencies to pitch for ...


We're going back to basics

Regional marketers, at both clients and agencies, need to take their heads out of the sand and start planning for the future, and figuring out how to deliver on marketin ...


Results International expand operations in Dubai

Results International Group, the glbal corporate finance specialists in the marketing communications and new media industry, replique rolex submariner are expanding their global p ...

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National bonds media account out to pitch

\r\n The National Bonds Corporation is pitching out its media planning and buying business with five agencies in the running to take the account , Campaign und ...


Consultancy takes on Emaar creative pitch

Property giant Emaar has hired a consultancy to manage one of its creative pitches in what is thought to be a first for the region, Campaign can reveal. ...


Agency evaluation: it's time to act, says Imad Kublawi

 "Fortune favours the prepared mind" - Louis Pasteur. With the dramatic shifts in our globalised playing field, and with my own agency experience of 25 years, i ...


Agency head calls for peace talks

The former chief operating officer of JWT in the Middle East claims that internal politics within clients and agencies in Middle East is hampering effective br ...