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National Bonds

IK Consult was commissioned to lead and develop the marketing drive of National Bonds, a newly established corporation

The plan involved various stages from strategic audit, developing strategic recommendations for internal re-structuring and external functions and activities of the marketing function, to identifying gaps,   subsequent brand strategies. In addition, conducted agency search and selection to pick the most suitable for the brand:

  • Advertising agency
  • PR agency
  • Media planning and buying agency
  • Events management agency
  • Digital agency
  • Corporate Identity agency

IK Consult also managed the transformation and aligned contents of various programmes with the new brand strategy.