Sorouh Real Estate
Sorouh commissioned IK Consult to drive their marketing activities and transform the company to a marketing-led pioneer in innovative architecture.
Activities included strategic recommendations to fill gaps, research briefing and analysis and developing brand/project strategies and briefs.
- Managing communication agencies to create:
- Corporate branding campaign
- Company website
- Corporate communication strategies
- Communication plans for individual projects
- Events for the largest poster in the world (Guinness World Record)
- Multimillion-dollar TV sponsorship programme.
- Reviewing agencies' contracts and providing guidelines for improving efficiencies
- HR support
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